Routine

Routine was made for creatives who take their mornings seriously and believed that a change in lifestyle was necessary for their well-being. Inspired by coffee shop staples, the flavors of a sea salt caramel mocha latte, strawberry frappe and butterscotch danish were emulated into decadent e-liquid to replace cigarettes and guiltlessly paired with coffee. Routine was born in Los Angeles, CA in 2016.

Services: Art Direction, Apparel, Full Brand Development, Copywriting, Logos, Naming, Packaging Design, Photography Direction, Post-Production & Retouching, Promotional Material, Social Media Content Creation & Management, Stationary, Website Design.

Photography & Video Collaborators: Priscilla J., Karolina L., Evol H., Graf, Maria B., Ilhana B., Angela D., Ian Z., Ray Q.