Velvet Cloud

Velvet Cloud is a vegan-friendly e-liquid company that started in San Francisco in 2013. They needed a refresh on their packaging which consisted of many flavors distinguished by hand drawn characters in water color strokes. To make each flavor recognizable by their customers, the colors from each character were sampled on the new labels and a new logo was created to modernize their existing look and feel.

Services: Art Direction, Apparel, Full Brand Refresh Development, Logos, Packaging Design, Promotional Material, Photography Direction, Post-Production & Retouching, Social Media Content Creation and Management.

Photography & Video Collaborators: Karolina L., Evol H.