Cannabis + Lifestyle
We applied structure where it mattered most. TT Commons remained the core typeface, but its role was redefined. Headlines now lead with confidence, while dosage and product details are clearly ordered without competing for attention.
Ghost describes its brand as “luxury meets chaos.” We used that tension as design direction. The monochrome palette stayed, but new texture, contrast, and spacing gave the system room to breathe.
Photography moved from product shots to visual systems with presence. Still monochromatic, but with more depth, texture, and control. Natural elements were introduced to soften the tech edge, creating imagery that supports the lifestyle without overstating it.
Imagery courtesy of Karolina L., Melanie G., Jace C., Riches & Saint
