Wellness + Health
In a wellness category crowded by hypercolor gradients and sterile white minimalism, MOST stands apart by staying composed. Its visual identity doesn’t chase attention—it earns it through clarity, balance, and restraint.
The founders set out to create a CBD line that felt elevated and intelligent—products that could live proudly on your bathroom shelf, not tucked away out of sight.
The brand system delivers exactly that. The identity blends minimal form with subtle symbolism. A geometric mark references mountain peaks and a golden drop—layered meaning, executed with control. It’s confident, not loud.
Typography is clean and composed. Headlines speak with authority, while secondary elements maintain clarity without crowding. Every layout respects hierarchy. Nothing is overworked.
MOST proves that restraint can make a statement. No clichés. No overbranding. Just a system that reflects the integrity of what’s inside.
Imagery courtesy of Karolina L.
